If you own a home building firm or you are a general contractor or sales manager for a home builder, you likely share some responsibility in ensuring business growth. When residential construction companies invest in home building software, they automatically enable internal growth on multiple levels. This article will go over these points in order to help educate residential construction companies on how home building software can improve efficiency, save time and money, and close more sales.
Home Building Software Saves Companies Thousands Every Year
As you know, showrooms are expensive to run. Stocking inventory like countertop samples, backsplash materials, tiles, floor samples, moulding, cabinets, light fixtures, knobs, handles and other hardware is expensive. And if you don’t have finishes that reflect the newest trends and the contemporary, popular tastes your buyers have, you will lose them to a competitor who remains relevant and up to date. Home building software resolves this problem. You can have virtual representations of every desired sample and finishing at your disposal where you can show buyers photoreal renderings of what their home will look like with a variety of chosen materials. Not only does this interactive feature resonate with buyers and let them switch components in and out, it saves your company a significant amount of revenue in not having to stock a showroom.
In addition to saving thousands on not having to stock showrooms, your firm stands to save hundreds of thousands by not having to build model homes. Home building software allows builders to create photoreal concepts of exterior and interior design to the client‘s specifications, and virtual home tours give buyers a realistic experience where they can tour the home, as many times as they like, from the convenience of their home or office. Thanks to home building software not only do you offer a better customer experience, but you save a great deal of money.
Finally, home building software removes the need for multiple salaries. Managing a showroom requires an average team of three people, then you have labor for building model homes. There are also realtors and other staff responsible for walking buyers through model homes, and managers and supervisors responsible for aligning all channels of the business. Home building software removes the need for these salaries, thus saving companies an average of $800K a year.
Home Building Software Closes more Sales
One of the leading causes home builders face in leads that drop off is related to their inability to keep the customer emotionally invested in the home they just toured. The wow factor is generated when buyers walk a property, then they move on, view 10 other homes, and completely forget about the initial property or it loses its appeal. However, home building software keeps buyers emotionally grounded into the home by giving them constant access to the home, 24/7. By staying in their face and when companies even automate reminders for them to revisit their virtual home, the excitement factor remains burning high and as a result, sales pour in with steady growth.